CHARLOTTE, N.C. (AP) -- NASCAR Productions is eliminating about 30 jobs at its Charlotte video center.
The Charlotte Observer reported 32 of the 180 jobs in Charlotte will be eliminated, though some will remain until the Sprint Cup races are finished this fall.
Steve Herbst said Tuesday the cuts reflect a changing industry.
NASCAR Productions executives decided to drop independent video production on non-motorsports events. That unit had handled projects like Notre Dame hockey, University of Virginia football and music videos.
Herbst says the unit will focus on NASCAR only.
NASCAR Productions at one time handled about 100 hours of content a week for clients like Fox Sports, TNT, ESPN and DirecTV. It also produces "Inside NASCAR" for Showtime.
Herbst said officials are considering creating a NASCAR cable channel based in Charlotte.