PepsiCo on Monday announced it is rolling out "a new way to do mornings" with Kickstart, a fruit-flavored Mountain Dew beverage.
has been working on the drink for some time. It says the combo of
Mountain Dew and fruit juice will be available in Orange Citrus and
Fruit Punch flavors starting Feb. 25.
"Our consumers told us they
are looking for an alternative to traditional morning beverages - one
that tastes great, includes real fruit juice and has just the right
amount of kick to help them start their days," said Greg Lyons, Mountain
Dew's vice president of marketing.