(WBIR - Alcoa) Delta airlines has discontinued service from McGhee Tyson Airport to Memphis, a Delta spokesperson confirmed Monday.
The change follows Delta's announcement earlier this summer that it would pull the plug on its hub at Memphis after Labor Day.
In June, WBIR Gannett partner USA Today reported the move - which Delta says is a result of continued financial losses in Memphis - would result in the loss of about three-dozen flights and about 230 jobs.
The Knoxville-Memphis service ended on Sunday, Delta spokesperson Lesie Scott told 10News. Customers who had reservations on flights to Memphis were "proactively rebooked," Scott said.
Becky Huckabee of McGhee Tyson Airport said relatively few Knoxville passengers actually flew with Memphis as their final destination. Instead, Memphis served as a connection point to destinations in the western United States.
Huckabee said Delta has been increasing capacity on flights from Knoxville to other hubs in Atlanta and Detroit, and passengers who would have connected in Memphis will be able to connect in those locations.