Knoxville's first cash mob is now underway.
Cash mob participants were asked to visit the store sometime Friday between 5 and 7 p.m., but the store has seen an increase in business all day.
The "Knox Cash Mob" is a movement started by the county mayor's office to help stores in South Knoxville that have been impacted by the Henley Bridge closure. The idea is that participants show up the business at a designated time and spend $5 or $10.
On Thursday, Mayor Tim Burchett announced the first location as Emery's 5 & 10 at 4014 Chapman Highway.
"Emery's is a local institution, and this business represents so much of what is good about our local entrepreneurs. I hope everyone will come to South Knoxville tomorrow and spend $5 or $10 at Emery's, or any other South Knoxville business," said Burchett.
Emery's 5 & 10 opened in 1927 and is a third-generation business. According to the store's website, it is the oldest family-owned 5 & 10 store in the United States. Owner Ron Emery is a former U.S. Marine. He was wounded in Vietnam and received the Purple Heart. His father also served in U.S. Military and was a bomber pilot during World War II.
You can keep up with Knox Cash Mob updates by following the group on their Facebook page or through their Twitter account.