We already knew online retailers tracked our clicks on the web and record what we buy and where we browse. Now, we're learning brick-and-mortar stores are also tracking how you shop.
The New York Times reported this week that retailers can track how long customers linger, what catches their eye and whether they return purchased items, all through their smartphones. It works through your wi-fi signal.
While it may seem to some like big brother is watching too closely, experts say this technology is here to stay.
Bob Wilson, digital media manager at Moxley-Charmichael joined us with more on how stores can track how you shop. You can watch that entire conversation in the video above.