FEMA hopes humor will gain attention for serious message

2:56 PM, Aug 30, 2013   |    comments
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(WBIR-Knoxville) The Federal Emergency Management Agency is launching a new preparedness campaign on Labor Day weekend.  Its goal is to get families prepared for emergency.

The agency is releasing three public service announcements, using humor in hopes of getting the attention of younger Americans.  Officials caution that just because they are funny, it doesn't mean the message isn't serious.

You can view the ads here.

Deputy Administrator Tim Manning says the ads aim to take advantage of the reality that parents may not listen to FEMA but they will listen to their children.

For a list of what you can do to prepare for an emergency, click here.

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