Republican Knoxville Mayor Bill Haslam's first television ad of the Tennessee governor's race made a big splash, but also became a source of criticism. His second effort is far more modest.
It is costing Haslam only about $23,000 to run the ad on Fox News through the middle of this month in the state's four largest media markets.
By contrast, Haslam spent about $140,000 to run the previous ad on a variety of cable channels and far more to run it on broadcast television during the Winter Olympics.
Haslam's claim in his first ad to have created 11,000 jobs at family-owned Pilot Corp. has been criticized as an exaggeration by his rivals because about half of those jobs were added to the company's payroll through mergers and acquisitions of other truck stop chains.