School buses become rolling billboards in Cumberland County

10:24 AM, Mar 21, 2013   |    comments
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School systems across East Tennessee are looking for ways to make up for lost revenue.

Cumberland County School District is getting creative. They're using their school buses as rolling billboards and making profit off of the advertisements.

The district will not receive a chunk of federal funds this year from the McKinney Vento Act, aimed at providing resources for the county's homeless children.

The 40 ads that they've sold so far will make up for about half of the $22,000 loss.

"We started about 3 months ago, and so far it has raised $10,000 for the school system," said Transportation Supervisor, Lane McAnalley.

The money will be used to transport kids to after school tutoring programs, aimed at their homeless population. Cumberland County had the highest number of homeless children in our area in the 2011 school year.

State law allows school bus advertising as long as it meets certain requirements.

"They have to go on the rear corner panel of the bus and of course they have to meet certain standards. There's no alcohol, tobacco, or religious contents involved," said McAnalley.

The transportation supervisor says it's been a big hit so far, getting attention from folks around town.

"It works out good for the community because they've got mobile advertising going up and down the road," he said.

The school system is using a company out of Atlanta to do the work that doesn't cost them anything.

A little more than half of the buses have advertising so far and they hope to sell signs for the rest of them.

Signs cost anywhere from $50 to $100 per month.  For more information on the program visit

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