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Emery's 5 & 10 report steady Saturday business

3:59 PM, Feb 11, 2012   |    comments
The check-out line at Emery's 5 & 10 wrapped throughout the store Friday afternoon
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 A day after Knox County Mayor Tim Burchett made Emery's 5 & 10 the first "Cash Mob Hit", employees report the success is continuing into the weekend.

 In a phone interview with Channel 10, Ron Emery reports that his business has been steady all day on Saturday. 

On Friday, the county mayor's office brought the "Knox Cash Mob" movement to the business on Chapman Highway in South Knoxville. The idea is to help South Knoxville stores that have been affected by the Henley Bridge closure.

 The Henley bridge closed in January of 2011 and is set to be completed by the end of June, 2013.

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South Knoxville business owners say they hope a cash mob that invaded one store south of the bridge Friday will bring more customers to the entire area.

The "Knox Cash Mob" is a movement started by the county mayor's office to help stores in South Knoxville that have been  impacted by the Henley Bridge closure.

The idea is that participants show up the business at a designated time and spend $5 or $10.

Emery's 5 & 10 was the first store on the Knox Cash Mob hit-list. The event started at 5 p.m., but store owner Ron Emery said customers have been flooding the store since late morning.

The checkout line wrapped through the store, leaving barely enough room to move.

Customer Suzanne Carlson used to come to Emery's with her grandparents, and felt a twinge of nostalgia to be back again.

"I'd always find something I wanted, for a dime, maybe," she remembers.

Carlson supports the Knox Cash Mob movement, and hopes it brings business to other South Knoxville stores.

"I think it's fabulous. It should be like this everyday, it really should."

Another local store just down Chapman Highway is also measuring the cash mob impact. Disc Exchange CEO John Bevis says his store and many others have taken a hit since the Henley Bridge closed.

"We're all doing the best we can , and some haven't made it and some have," Bevis said.

Looking to get in on the fun, Bevis offered a 20% coupon to customers at Disc Exchange if they brought in an Emery's receipt from the Friday mob.

"We're just trying to get people to understand, we're still here, there's still businesses down here," he said.

Though Friday was all about Emery's 5 & 10, its owner also recognized the benefit of the Knox Cash Mob to his fellow South Knoxville store owners.

With a smile, he even offered to help customers find their way across the river.

"You've got three bridges open, it's not that hard. If you have any trouble just give me a call. I'd be happy to direct you here."





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