From the country music to bluegrass, Dollywood to Opryland, and of course, the Great Smoky Mountains, the state has a whole lot to offer visitors.
According to a new study out, "Economic Impact of Travel on Tennessee," tourism has a direct economic impact of $15.3 million, which is up nearly 8.7 percent over the past two years.
Friday, Governor Haslam spoke to tourism professionals in Sevierville about how to better market Tennessee to out-of-towners.
"If you're out in the market, if they hear 'Tennessee,' and they think, 'Well I heard this message out of Memphis, I heard this message out of Knoxville, I heard this message out of Chattanooga,' it won't help us nearly as much as if we had one coordinated message talking about 'here's what Tennessee is doing and here's why you should come.'"
Tourism is on the rise across the state, but this isn't the case for Knoxville. According to a Tennessee Department of Tourism poll, Knox County has slipped from its fourth place spot in tourism revenue.
The county says one of the reasons for this drop could be because of lower hotel occupancy.