When it comes to painting the town, Newport chose pink instead of red on Wednesday. It's their special way of showing support for those diagnosed with breast cancer.
Dozens of people turned out in front of the Cocke County Courthouse wearing their pink proudly.
Tennova Healthcare teamed up with the city and county and local businesses in an effort to raise awareness of the disease. A balloon release and the turnout was more than enough to life the spirit of survivors.
"When I saw the balloons and all these people here in the county supporting breast cancer-- it was unbelievable to me," said Susie O'Dell.
"Now it's not just us coming together, it's the whole community coming together to celebrate life," said Michele Sexton.
Businesses throughout the community displayed pink ribbons to mark the day, and city and county law enforcement vehicles donned the symbolic pink ribbons.