CVB promises greater accountability in new contract

8:07 PM, Oct 15, 2012   |    comments
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The Knoxville Convention and Visitors Bureau is promising greater accountability and transparency as Knox County Commission moves to approve a new contract.

The organization, formerly known as the Knoxville Tourism and Sports Corporation, is looking to jump start a new era with commissioners and the public.

Months of controversy surrounding spending and the compensation package of former president Gloria Ray damaged their reputation, ushering in a new president and a new name.

Current President Kim Bumpass told commissioners the new county contract up for approval next Monday will increase accountability.

"One hundred percent moving forward were going to be much more aggressive in communicating what we're doing on a quarterly, monthly and an annual basis," says Bumpass. "What that really boils down to is some of the things we were doing, we just weren't communicating correctly."

CVB was chosen by the county in September to continue Knoxville's marketing efforts after the contract went up for bid.

The contract up for approval would award CVB 40% of the county's share of the Hotel Occupancy Tax.

That's a five percent cut from previous contracts.

They've also historically received a portion of the city's cut of the hotel-motel tax.

In the 2011 fiscal year, according to city and county finance departments , those amounts totaled nearly $2,800,000.

Bumpass says they'll provide more frequent and more user-friendly data on tourism numbers and spending to both the government and the public.

The contract also requires CVB to meet performance goals before they can receive county dollars.

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