Doc Waddell of Doc's Magic Shop in Gatlinburg
Walk through a door in Gatlinburg and enter a magical place.
It's a business Doc Waddell started decades ago as a natural extension of his own magic act.
The tricks for sale at Doc's Magic Shop are not complicated on purpose.
"We're a tourist trade. We try to stay with the tourists, what they can do, You don't want to do anything it takes several years to learn. If you do they can't do it. They want things where they can go back to the hotel and within 30 minutes come back out and show some man on the street or come back in here and show us how good they're getting," Doc Waddell said.
The magicians at the shop are happy to offer customer coaching.
"I tell them when they're out here doing magic they're representing me so I want them to do it good," he said.
Everyone is a part owner in the multiple stores Doc has established. It's a family business.
"All my kids, my nephew he works with us, we all just play and have fun and that's what it's all about," he said.
Doc is still having fun so even at 70+ he's not retiring but he is realistic about the future.
"I won't be doc forever. Frankie or Tim they'll become doc. I just want it to keep going," he said.
And when that next generation passes it along, well, his grandkids already do magic tricks for the neighborhood kids.
"Conner on his 4th birthday... I said Conner where are you going and he had his handcuffs and he went to my hot tub, put them on, and jumped in the hot tub. So I've got a picture of him jumping in with handcuffs all over his hands and feet so he already thinks he's Houdini."
You won't find photos of Houdini on the walls of Doc's Magic Shop. The magicians pictured are all people he's actually met during his career as a magician and a magic shop owner.
"There's less than 250 in the whole United States. I own five of them. And that's something that I'm proud of and I would like for that to grow," he said.
It took more than a magic wand and abracadabra to build his business. But it's no illusion that customers have a magical time in Doc's Magic Shop.